Woman files $23 million lawsuit against Ford Models for making her look like an escort

Carolyn Giles, various shots 
By: Sarah Weiss 

A woman is mad after her picture was used without her knowledge to advertise escort services.

A recent graduate of Columbia University who was a model to help pay tuition has slammed the brakes on Volvo, Hertz and Ford modeling agency, in a new lawsuit she just filed.

In modeling a shot, Carolyn Giles said she was used without permission, which was made to look like a Swedish professional escort. "It looks like something you'd see in the yellow pages directories under the escort services," said Giles’s attorney, David Jaroslawicz. "They made her look cheap."

Giles, 30, has charged Ford Models in a lawsuit of $23 million after letting Volvo and Hertz hijack her image and use it throughout the world, even though they only paid a fee to promote the Volvo S40.

She learned of her worldwide exposure from an ex-boyfriend who lived in Argentina. "He thought he had seen my picture in an ad for Hertz there," Giles said in an interview Tuesday. "I realized that Volvo was using my image for different car models in 30 countries."

Hertz was also using her image in advertisements, and in a report to the Securities and Exchange Commission. But she was more surprised to find her image on a website called Fast Impressions, with a headline that says, "Spend the night with a Swedish model of your choice".

The footer of the photograph says: "Speed up your love life". That site promotes parties to "only the elites," where participants could "promote their social status” by driving around Melbourne and Sydney, Australia in the new Volvos, followed by a cocktail with "sexy Swedish models of all shapes and sizes."