|People eating burgers with its wrapper|
(Scroll down for video) If you are too hungry to wait until your food is unwrapped there is no need to worry.
A fast food chain in Brazil, took their marketing campaign to a whole new level with their edible packaging.
They invited consumers to bite into their burgers without unwrapping to food.
The restaurant's motto, suggests their sandwiches are so irresistible that you can not control yourself. Bob’s burger chain is using an edible paper wrapper that allows consumers to get directly to their sandwich without going through the annoying added step of having to unwrap their food.
“I saw a curious sight when diners bit into the paper packets burgers during the one-day event,” a customer told news reporters.
The added bonus to this idea is that there is little waste. Bob’s burger chain is the country's first fast food chain, having been founded in 1952 by American-Brazilian tennis champion Robert Falkenburg. International locations include stores in Chile and Portugal.
Other popular fast food chains in Brazil include Giraffa, serving everything from burgers and pasta to steaks and salads. Recently, the chain opened its first U.S. locations in Florida.