|Bar Refaeli being drugged|
(Scroll down for video) A new advertisement shows supermodel Bar Refaeli being drugged and raped. The advertisement has caused quite a stir.
In an advertisement for a new app, Bar Refaeli is shown being drugged, kidnapped and then raped, It has been labeled as "horrible" and "simply unacceptable."
The commercial shows a waiter lusting after the supermodel while eating at a restaurant.
After she ignored his advances, the waiter poisoned her food.
The final scene of the two minute advertisement shows a semi-conscious Refaeli being carried into a dark room by the waiter, who sharpens a large knife and looks at the camera with a smile on his face.
Other women sit bound and gagged on the floor of the room.
The ad is promoting MyCheck, an iPhone application that allows diners to pay restaurant bills without going to the counter.
After causing outrage, the company added a version of its advertisement to YouTube with the last 20 seconds of the original video deleted.
"We decided to shorten the film after understanding that it may offend people," said MyCheck CEO Shlomit Kugler.
"Our goal is to entertain, not to hurt anyone's feelings, but personally I think it's very funny."
But a fashion website was not amused, describing the advertisement as "horrible" and "creepy".
"Unfortunately, it is not so rare for advertising messages to cross the line and present, planned or not, something that is seriously not right," an expert said.
"This announcement of an iPhone app, featuring model Bar Refaeli, is probably one of the worst I've seen in a long time. It is totally crazy and that was anything but a mistake," the expert added.
MyCheck expects to launch its application in the U.K. and the U.S. soon.