Phone book sued after putting restaurant listing under dead carcass removal

The restaurant 
By: Anika Rao 

A restaurant, which saw it sales suddenly drop off a cliff discovered that the phone book company is to blame, according to court records.

The phone company has settled a lawsuit over its placement of a restaurant in Montana under the "Animal Carcass Removal" section of the Yellow Pages, a listing that the restaurant owner said cost him his business.

A proposed tentative agreement said the deal would include a payment to the owner of the restaurant.

The restaurant owner, Hunter Lacey, sued Dex, after the listing appeared in the phone book and reprinted in print and other online directories.

His restaurant gained national notoriety after Jay Leno presented it as a joke on the Tonight Show. The lawsuit claimed that a salesperson deliberately released a free listing on the "Animal Carcass Removal" section after he refused to buy an ad in the phone book.

The salesperson no longer works for the company. Lacey said that the negative publicity caused business to drop off at his Bozeman and Belgrade restaurants and brand reputation to suffer. His lawsuit alleges negligence, defamation and libel, among other charges.

Dex said it was a wrong listing that the company removed from its online directory when it was discovered.