(Scroll down for video) A group of teenagers in Newcastle, started a new crazy trend.
They buy a new bottle of milk, they walk out on the street and they pour the whole bottle over their heads.
Some people have been outraged at the waste of so many bottles of fresh milk, while others see it as fun and playful.
Tom Morris, 22, who is the one who uploaded the first milking video, said: “We were just in our kitchen talking about doing it outside Starbucks in Jesmond, and thought it would be really funny. We did that, uploaded the video to Facebook and got a lot of likes. People seemed to enjoy it.”
His friend George Hoyland said: “The video was initially intended for our friends, we didn't expect a reaction this big. The reactions have been mixed, the comments people posted have brought a lot of laughter in our house.”
The reaction to the new craze has been mixed. “The inventive, future leaders of our country,” Barbara Spicer wrote. “This behavior is immature and a waste of money,” another wrote. SamSmurfet wrote: “Holy cow man, dairy good video. Just semi-skimming YouTube when I found this.”
“The smell of sour milk is present all over our house, and the laundry pile is high!” they added.
Milking is far less dangerous than other crazes such as planking or hanging from a train.