New Hello Kitty restaurant very cute with terrible food diners say

Hello Kitty restaurant 
By: Sanvi Rizvi 

(Scroll down for video) A new Hello Kitty restaurant opened its doors, which is very cute, but the food is terrible, according to press reports.

Fans of Hello Kitty are the world's most pampered travelers as the tourism industry seems determined to build a full-service chain of everything Hello Kitty.

Taiwanese Eva Air flies a fleet of five aircraft with a Hello Kitty theme. Dubai has a luxurious Hello Kitty spa. Anji, about 220 kilometers southwest of Shanghai, China, is constructing a $200 million Hello Kitty theme park that will open later this year.

In Beijing, a Hello Kitty themed restaurant is creating a lot of buzz.

Located in an upscale mall in Sanlitun, Hello Kitty Dreams opened to great fanfare. According to the restaurant staff, the business is licensed by Sanrio as Hello Kitty's first Asian-themed restaurant.

"When we first opened we had to book days in advance," Ted Chen, who is the restaurant manager, said. "It fills up from when we open at 11:00 a.m. every day, to when we close," he added.

Couples are a big part of the restaurant's clientele.

"The most exciting thing is when couples come here to propose," Chen said. "Men think that this will be a memorable place for the proposal and so far, all the women have said 'yes.'"

Singer and actress Sarah Wang is the CEO of the restaurant. Wang, only 25, said in an earlier interview that Hello Kitty Dreams is oriented for women ages 15 to 35.

However, according to press reports the food is terrible. The chicken is grey, the bread is stale and the tomato sauce tastes like it was taken from a can.